When someone asks ChatGPT which apartment, which school or which plumber, the answer comes from what real people said online. Pearl 27's certified Drummers make sure your brand is in that conversation, and in the answer.
We talk to strangers on the internet, professionally.
AI models have become the way people discover brands. Ask which apartment, which supplement, which online degree, and an AI answers, drawing on what real people have said in forums, reviews and threads. Most companies have no way to shape that answer.
Pearl 27 was founded on a simple belief: the internet still trusts a human voice most. So we built the operating system for AI-era discoverability. Pearl Score™ shows where a brand is invisible or misrepresented. Certified Drummers join the conversations that AI models learn from. And we measure what changes.
Most of our Drummers found us through BYU-Pathway Worldwide, an online university program for students around the world. Many started with their first professional job.
And we do it on purpose. While the industry raced toward automation, we built a team of real people who join real conversations, under their real names, for brands they believe in.
We partner with BYU-Pathway Worldwide to meet students and graduates in 20 countries: people with real skills and few local options.
Every Drummer trains in writing, brand voice and community work, and practices in the Simulator before touching client work.
Drummers are certified by client, platform and business unit. Drum leads review their work.
Drummers report to drum leads, who report to Drum Majors. Careers here are measured in years, not gigs.
A drum is one real engagement by a certified Drummer: a reply, a review, a post. Every one is published under a real name and disclosed.
Drums today0real engagements by certified Drummers since midnight · see the wall ↓Pearl Score™ checks what 24 AI models say when your customers ask about your category, and where you are missing or wrong.
Certified Drummers join the conversations those models learn from: Reddit threads, reviews, LinkedIn, Quora, forums.
We track your share of voice, sentiment and accuracy across the same models, every week.
Real queries, major AI models, one composite visibility score. Where AI sees you, or doesn't.
Matches the right conversations to the right Drummers. Authentic participation today, AI citations tomorrow.
Pearl 27 helps brands become the answer AI gives. Pearl Score™ finds where a brand is invisible across 24 AI models; certified human Drummers fill the gap with real, disclosed conversation; we measure what moved.
Brands that sell to people: reviews, community, and what AI says when someone asks "which one should I buy?"
Forum presence, thought leadership and brand authority for companies that sell to companies
Plumbers, solar, security and local brands that live or die on what neighbors say
Universities, causes and mission-driven organizations that need a credible human voice
A drum is one real engagement by a certified Drummer: a reply, a review, a post. Every one is published under a real name and disclosed.
Operators who have started airlines, run venture funds, built marketing teams and recruited global talent, now building a new category of work alongside 200+ Drummers.
Co-CEO and Managing Partner of Sandbox Industries, a Chicago venture capital firm and startup studio, and Managing Director of the Blue Venture Fund, with board seats at Lumeris, Solera Health and Somatus. Began his career in Morgan Stanley's M&A group and at Highland Capital Partners. BA, BYU; MBA, Stanford GSB.
Keeps the leadership team, its priorities and its calendar moving in one direction.
Brand management at Procter & Gamble and Kraft Foods, strategy and operations at McKinsey, corporate strategy at Kimberly-Clark, and customer success at Qualtrics. MBA, Harvard Business School; BS, Computer Science, Stanford. Based in Salt Lake City.
Co-founder of Skep, a nonprofit helping Africans build stable, sufficient income. At Pearl 27 she staffs every campaign, matching Drummers to clients across 20 countries, and leads people development. BYU, Exercise Science; Ballard Center for Social Impact.
Serial founder in heavily regulated industries. Invented the all-you-can-fly subscription model as founder and CEO of Surf Air, later led Beacon and Degree Insurance, and served as an executive at Wheels Up. Managing Partner of Buko Ventures, an emerging-markets fund. Earlier an economist at the Pentagon, a Defense Intelligence Agency officer with a tour in Iraq, and White House staff. MPP, BYU.
Former BYU linebacker who signed with the Indianapolis Colts in 2021, then led strategic partnerships at Adobe. Works across partnerships, business development, sales and digital transformation. President of a nonprofit focused on employment across the South Pacific. BYU, Applied Statistics and Analytics.
President of HRG Search, an executive search and HR consulting firm. Previously led HR, organizational development, operations and quality at Humana, Honeywell and CenturyLink, and served as BYU-Pathway's partner for global employer relations. Business degree, Regis University.
Former VP of Marketing at Overstock.com, where he oversaw digital acquisition and performance marketing. 18+ years running paid and digital campaigns, including five years at Wallaroo Media. Accounting, Utah Valley University. Based in South Jordan, Utah.
Built and led multiple international companies; former C-suite executive at Blackstone portfolio companies; earlier at Spencer Stuart and McKinsey. Works across strategy, data and analytics, talent, turnarounds and executive coaching. MBA, Stanford.
Former marketing director at Lucid Software and Droplet. Recognized as a sales and marketing thought leader by LinkedIn, Forbes, Forrester and Salesforce; more than 100,000 professionals have taken his LinkedIn Learning courses on social selling. Marketing, Utah Valley University.
Senior advisor at McKinsey and former Chief Strategy and Analytics Officer at Overstock.com. Expert in AEO and SEO, web analytics, pricing and customer retention. BYU, Analytics.
Students now start their apartment search by asking AI. In February 2026, a national student-housing operator had three properties buried in the bottom half of Reddit AI's list of popular apartments near a Big 12 campus (#11, #17, #18 of 19).
By July 2026, the operator held four of ChatGPT's top five for "best apartments near campus" (Property A, Property B, Property C, Property D), and led on Reddit AI and Gemini too.
In February 2026, a national student-housing operator had three properties near the bottom of Reddit AI's list of apartments near a Big 12 campus. Five months later, it held four of ChatGPT's top five for "best apartments near campus."
We talk to strangers on the internet, professionally. If you write well, care about people and want work that grows with you, join us. Remote, trained, mentored.