Matt Downs
Founder & CEOCo-CEO and Managing Partner of Sandbox Industries, a Chicago venture capital firm and startup studio, and Managing Director of the Blue…
We talk to strangers on the internet, professionally.
Be the Answer.
When someone asks ChatGPT which apartment, which school or which plumber, the answer comes from what real people said online. Pearl 27's certified Drummers make sure your brand is in that conversation, and in the answer.
- 1Property A27
- 2Property B27
- 3Property C27
- 4Property D27
- 5Competitor 1
37%
of internet users now start some of their research directly in an AI tool.
Students now start their apartment search by asking AI.
200+ Drummers20 countries43 languages29 platforms
01 · How it works
AI with a human beat.
01
Find the gap.
Pearl Score™ checks what 24 AI models say when your customers ask about your category, and where you are missing or wrong.
02
Fill it with people.
Certified Drummers join the conversations those models learn from: Reddit threads, reviews, LinkedIn, Quora, forums.
03
Measure what moved.
We track your share of voice, sentiment and accuracy across the same models, every week.
02 · Who we help
We see you. But we know not everyone does.
Overshadowed by giants, growth stalling, or hunting for a new playbook? Pearl 27 helps your products compete with the biggest players in your space. A global team trained on your brand responds naturally and honestly to conversations about your products.
BYU-Pathway WorldwideBalance of NatureMovie KnightSplay Shoes
Get your Pearl Score →03 · Why people
We hire humans. On purpose.
Light and truth.
Every Drummer posts under a real name and discloses who they speak for. No bots, no fake reviews, no sock puppets.
Humans, not models.
The conversation that shapes AI should come from people with lived experience.
Work that lifts people.
A new category of work that bridges the digital divide.
04 · ResultsDirectional before/after, not a controlled A/B. Sources: ChatGPT, Reddit AI and Gemini, Feb 15 and Jul 9, 2026.
A national student-housing operator went from nearly invisible to leading the AI answer.
In February 2026, a national student-housing operator had three properties near the bottom of Reddit AI's list of apartments near a Big 12 campus. Five months later, it held four of ChatGPT's top five for "best apartments near campus."
4/5ChatGPT top picks
6/7Client properties named by Reddit AI
3/4Gemini recommendations
1 · Competitor 1
… Competitors 2–10
11 · Property AClient
12 · Competitor 11
… Competitors 12–15
17 · Property BClient
18 · Property CClient
19 · Competitor 16
1 · Property AClient
2 · Property BClient
3 · Property CClient
4 · Property DClient
5 · Competitor 1
05 · Team
Led by builders.
Operators who have started airlines, run venture funds, built marketing teams and recruited global talent, now building a new category of work alongside 200+ Drummers.
Kamie Marsillo
Chief of StaffKeeps the leadership team, its priorities and its calendar moving in one direction.
Wilfred de Guzman
COOBrand management at Procter & Gamble and Kraft Foods, strategy and operations at McKinsey, corporate strategy at Kimberly-Clark, and…
Cate Carabine
Director of OperationsCo-founder of Skep, a nonprofit helping Africans build stable, sufficient income. At Pearl 27 she staffs every campaign, matching Drummers…
Wade Eyerly
Head of ConsumerSerial founder in heavily regulated industries. Invented the all-you-can-fly subscription model as founder and CEO of Surf Air, later led…
Isaiah Kaufusi
Head of B2BFormer BYU linebacker who signed with the Indianapolis Colts in 2021, then led strategic partnerships at Adobe. Works across partnerships,…
Brenda Snyder
Recruiting & HRPresident of HRG Search, an executive search and HR consulting firm. Previously led HR, organizational development, operations and quality…
Nate Jeo
Head of Home ServicesFormer VP of Marketing at Overstock.com, where he oversaw digital acquisition and performance marketing. 18+ years running paid and digital…
Brad Nabors
Head of ImpactBuilt and led multiple international companies; former C-suite executive at Blackstone portfolio companies; earlier at Spencer Stuart and…
Gabe Villamizar
Head of Training & Social EnablementFormer marketing director at Lucid Software and Droplet. Recognized as a sales and marketing thought leader by LinkedIn, Forbes, Forrester…
Seth Moore
Senior AdvisorSenior advisor at McKinsey and former Chief Strategy and Analytics Officer at Overstock.com. Expert in AEO and SEO, web analytics, pricing…
06 · Contact
Ready to be found?
Tell us what people are asking AI about your category. We'll show you what it says back.
Work with us · hello@pearl27.com
Become a Drummer · careers@pearl27.com